The Brand Innovators Awards recognize innovation and achievement in brand marketing in the following categories. Nominees for each category are the result of more than 100 responses received. Company names appearing in red represent the winner of that specific category. Note: Awards are for campaigns launched in the 2011 calendar year.

Digital Video

L’Oréal :: Dermablend :: Go Beyond the Cover
The Coca-Cola Company :: smartwater :: Jennifer Aniston Goes Viral
T-Mobile :: Angry Birds Live
Volkswagen :: The Force

Social Media

American Express :: American Express OPEN :: Small Business Saturday
Dos Equis :: Most Interesting Man in the World
Ford Focus :: Doug the Puppet
Levi’s :: Levi’s Online Retail Store

Content Marketing

General Electric :: Ecomagination
L’Oréal :: Makeup.com
Red Bull :: The Art of Flight
Unilever :: Degree Men :: The Adrenalist

eCommerce

Abercrombie
Bonobos
Crocs
Tiffany

Gamification

Chiquita :: Rio
Nike :: Nike+ Tag
Pepsi :: The X Factor
Samsung :: Samsung Nation

mCommerce

Dominos Pizza
Old Navy
Sears :: Sears Toy Shop :: Mobile Shopping Wall
Walmart

Mobile App

Anheuser-Busch :: Budweiser :: The Budweiser Ice Cold Index
General Mills :: The Betty Crocker Cookbook
Procter & Gamble :: My Beauty Advisor
Progressive :: VIN Capture

Mobile Website

The Coca-Cola Company
Gilt Groupe
State Farm
Verizon Wireless :: Verizon and NFL Mobile

In-Store Marketing

Kraft Foods :: Trident Vitality Counter Unit
Sharp Electronics :: Sharp 3D Interactive Environment Display
Quaker Oats :: Gatorade :: Gatorade G Series Pro
Procter & Gamble :: Swiffer

Website

Apple
Cisco
FedEx
3M

Milestone

Nivea :: 100th Anniversary :: 100 Years of Skincare for Life
Pepperidge Farm :: Goldfish 50th Anniversary
The Coca-Cola Company :: Coca-Cola 125th Anniversary :: Celebration of Sharing Happiness
Starbucks :: 40th Anniversary :: Tribute

Turnaround

Dominos
Hyundai
Jamba Juice
Kraft Foods :: Capri Sun

Launch

Seamless.com
Tom Ford Beauty :: Cosmetics
McDonald’s :: McCafe Shake
The Hershey Company :: Reece’s Minis

Experiential Marketing

Activision :: Call of Duty XP
Cadillac :: Going for the Green
NASCAR :: After the Lap
Nickelodeon :: World Wide Day of Play

Sponsorship

7-Eleven :: IndyCar Road Trip Rally
Chevrolet :: SXSW Lead with an Experience
RadioShack :: Lollapalooza
SUBWAY Restaurants :: The Official Training Restaurant of the ING NYC Marathon

BtoB

CA Technologies :: Mainframe 2.0 :: May Mainframe Madness
Carnival Cruise Lines :: GoCCL.com
Groupon :: Groupon Works for Business
Siemens

Cause Related Marketing

Miller Coors :: Give a Veteran a Piece of the High Life
Popchips :: Take me, I’m yours
TOMS :: One for One Movement
Warby Parker :: Do Good/Buy a Pair, Give a Pair

Viral Marketing

Disney :: The Muppets – The Pig With The Froggy Tattoo
Eggland’s Best :: Fine Cooking Breakfast Book
Sony Electronics :: Tablet S :: Catch the Tablet
Wrigley’s :: Skittles :: Touch the Rainbow